SAMANTHA CRAIG is a creative strategist based in New York City with more than a decade of experience in the art & design industries.

In 2021, she founded JUNO Creative® as an exploratory extension of her graduate work: a multidisciplinary studio specializing in brand development rooted in theories of intersectional museology, art history, & collective memory. This approach allows small businesses to develop niche positioning angles in order to increase brand resonance & extend their social impact potential.

Prior to this, she worked in Drawings & Prints at the Metropolitan Museum of Art leading the department’s contribution to the Open Access Initiative, as well as researching & cataloging the permanent collection.

Sam holds a B.A. in Art History & an M.A. in Museum Studies, both from New York University. She wrote her theses on the culpability of white women in the creation & reception of 18th century Orientalist painting, & designing empathetic curatorial spaces for apathetic audiences, respectively.

Current research interests include the weaponization of contemporary branding & artistry as agency in the global 17th century.

She is a big fan of Absurdism, International Klein Blue, & clothing for dogs.

You may hit her line here.

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Photography by Olivia Steuer.
Animal cut outs from The Met’s Open Access Collection.

© 2024-2025 Samantha Craig, all rights reserved.

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