SAMANTHA CRAIG is a creative strategist based in New York City with 10 years of experience in the art & design industries.


In 2021, she founded JUNO Creative®, a brand studio dedicated to brainy & bold projects with social impact slants. The studio deploys anti-corporate strategies where possible so that people with great ideas can build lasting businesses that support them and  their communities.

Prior to this, she worked in Drawings & Prints at the Metropolitan Museum of Art leading the department’s contribution to the Open Access Initiative, as well as researching & cataloging the permanent collection.

Sam holds a B.A. in Art History & an M.A. in Museum Studies, both from New York University. She wrote her theses on the culpability of white women in the creation & reception of 18th century Orientalist painting, & designing empathetic curatorial spaces for apathetic audiences, respectively.

Current research interests include the weaponization of contemporary branding & artistry as agency in the global 17th century. 

She is a big fan of Absurdism, International Klein Blue, & clothing for dogs. 

You may hit her line here. 





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Photography by Olivia Steuer.
Animal cut outs from The Met’s Open Access Collection.

© 2024 Samantha Craig, all rights reserved.